Google’s Mobile Friendly Update & Its Effects

Google’s Mobile Friendly Update & Its Effects

Google has rolled out its much awaited update on 21st April 2015. As stated, the update will be targeting the websites that don’t provide its users a better experience on mobile devices. There are many speculations and in coming days we will come to know the effects of this Google update. On 21st April 2015, Google rolled out its Mobile Friendly Update. Here are some answers to various questions about Google’ Mobile Friendly Update that may be worrying you for a while.
We have alerted you in March about this Mobilegeddon update.
 
What is this ‘Mobilegeddon’?
By introducing an algorithm update, Google has decided to clean up its mobile rankings. The update will be penalising websites that don’t provide a good mobile experience to its visitors. You can say that responsive sites or those that have a mobile version of their websites will become prominent in mobile search results. On the other hand, the websites that fail to do so will see a major fall in their mobile rankings.
 
Will this update affect tablets also?
The answer will be a firm No, as for now the update will only be affecting the mobile search results. But, tablets could be next, depending on its success.
 
Why Google rolled out this update?
According to Google, this update will help people to find more mobile-friendly content.
There has been a considerable rise in the traffic coming from mobile devices and it’s expected that there will be high growth in coming years. Now, Google will be ranking websites high that have better usability, relevant content and strive to get higher positions.
 
How bad will be the impact?
There’s a strong chance that your website’s ranks may come down compared to your competitors whose websites are better optimised than yours. Google has stated earlier that -”The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query”.
So, this may mean that this update may have even a bigger impact than previous updates by Google. This update can prove to be bigger than Penguin or Panda updates which focus only on penalising websites on the basis of bad links and bad content.
On the other hand, the ‘Mobilegeddon’ will be penalising website for not having a mobile friendly or responsive deign. So, even if you’re not indulged in any wrongful SEO activities, you’ll be penalised heavily for not having a mobile friendly website.
 
What should be done to check the effects?
Google Webmaster Tools are offering a ‘Mobile Friendly Test’ that can help you to determine whether your website is mobile friendly or not.
 
Conclusion: With the great rise of Smartphone, there is simply no valid argument why brands shouldn’t go for a mobile-friendly site. Here’s a  video  that will help you to understand this Google update in a better way.